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How to Make Money Podcasting in 2023

Did you know that over 100 million Americans listen to podcasts every month?

And according to recent studies, this number is projected to continue growing in the coming years.

With such a large audience, it's no surprise that podcasting has become a popular way to make money online.

In fact, some of the most successful podcasters earn upwards of $50,000 per episode!

So, if you're looking for a way to turn your passion for sharing information and ideas into a profitable online venture, podcasting might just be the perfect opportunity for you.

In this article, we'll show you how to make money online with podcasting, including detailed tips for creating and launching your podcast, monetizing your content, and growing your audience.

Creating and Launching a Podcast

The first step to making money with podcasting is to create and launch your podcast. Here's what you need to know:

🎙️ Choose a Topic and Niche:

Your podcast should focus on a specific topic or niche that you're passionate about and that appeals to a specific audience.

Don't try to appeal to everyone – instead, focus on a specific audience that will be interested in your content.

When choosing a topic, consider current trends, popular topics in your industry, and topics that aren't already oversaturated.

For example, true crime, comedy, and personal development are popular podcast topics.

🎙️ Get the Right Equipment:

You'll need a good-quality microphone, headphones, and audio editing software to record and edit your podcast episodes.

The quality of your equipment will directly affect the quality of your audio, so it's worth investing in good equipment.

Some popular options include the Blue Yeti microphone and Audio-Technica ATH-M50x headphones.

🎙️ Choose a Hosting Platform:

There are many hosting platforms available for podcasts, including Buzzsprout, Libsyn, and Podbean.

For beginners, Buzzsprout is a great option as it offers a free plan for up to 90 days and is easy to use.

Libsyn is another popular platform that offers advanced features for a monthly fee.

When choosing a platform, consider factors such as cost, ease of use, and the features offered.

🎙️ Create High-Quality Content:

Your content should be interesting, informative, and engaging. Don't skimp on quality – invest time and effort into creating great content that your audience will love.

Consider using a format that works for your topic and niche, such as interviews, solo episodes, or co-hosted episodes.

Make sure your episodes are well-structured, with clear introductions, transitions, and conclusions. Use music, sound effects, and other elements to enhance your episodes.

🎙️ Promote your Podcast:

Share your podcast on social media, guest on other podcasts, and reach out to potential sponsors or advertisers.

You can also use paid advertising to promote your podcast, such as Facebook or Instagram ads.

Make sure you have a website for your podcast, where listeners can find information about your episodes, your team, and your sponsors.

Monetizing Your Podcast

1. Sponsorship and Advertisement

One of the most common ways to monetize a podcast is through sponsorships and advertisements.

You can partner with brands or companies that are relevant to your audience and offer to promote their products or services on your show.

According to a study by Edison Research, podcast advertising revenue is expected to reach $2 billion by 2023.

Some popular platforms where you can find sponsors are Advertisecast, Podcorn, and Midroll.

To attract potential sponsors, make sure you have a clear understanding of your target audience and can provide data on your listenership.

Consider offering sponsorships or advertising opportunities for specific segments of your podcast, such as pre-roll or mid-roll ads.

2. Affiliate Marketing for Podcasts

You can also make money through affiliate marketing by promoting products or services on your podcast.

For example, if you have a podcast about health and wellness, you could promote supplements or fitness equipment.

Be sure to only promote products or services that you believe in and that are relevant to your audience.

You can include affiliate links in your show notes or provide a discount code for listeners.

One successful example of affiliate marketing is the "Smart Passive Income" podcast, which promotes a variety of tools and resources for building an online business.

Some affiliate marketing platforms that you can look into are Amazon Associates, Commission Junction, and ShareASale.

3. Premium Content and Memberships

Another way to monetize your podcast is to offer premium content or memberships to your listeners.

This could include access to exclusive episodes, bonus content, or merchandise.

You can offer this content through a membership platform like Patreon, Supercast, Glow or through your own website.

The "Stuff You Should Know" podcast offers ad-free episodes and exclusive content for its premium members.

4. Crowdfunding

If you're just starting out or have a smaller audience, crowdfunding can be a great way to monetize your podcast.

Platforms like Kickstarter or Indiegogo allow you to set up a campaign to fund your podcast.

In return, you can offer rewards like early access to episodes, merchandise, or shout-outs.

One podcast that made success with crowdfunding is "My Favorite Murder", which used Kickstarter to fund a 15-city tour in 2019.

5. Live Events and Speaking Engagements

As your podcast grows in popularity, you may be able to monetize your brand through live events or speaking engagements.

You can organize live shows for your listeners, host a conference or workshop, or speak at events in your industry.

This can be a great way to connect with your audience and generate additional revenue.

Some websites where you can organize live events are Eventbrite, Meetup, and Facebook Events.

6. Merchandise Sales

You can create and sell merchandise related to your podcast as a way to generate revenue.

This could include t-shirts, stickers, or other branded items. For example, the "My Favorite Murder" podcast sells a variety of merchandise including clothing, jewelry, and home goods.

You can use Shopify, TeeSpring and Etsy for selling your podcast themed merchandise.

7. Coaching and Consulting Services

If you have expertise related to your podcast niche, you can offer coaching or consulting services to your listeners.

For instance, if you host a podcast about fitness, you can offer personalized coaching sessions to help listeners achieve their fitness goals.

This can be a great way to generate revenue while also offering value to your audience.

Some platforms to consider for offering coaching or consulting services include, Calendly, and Acuity Scheduling.


Podcasting can be a great way to make money online, whether you're just starting out or have an established audience.

By following these tips for creating and launching your podcast, monetizing your content, and growing your audience, you can turn your passion for podcasting into a profitable business.

Remember to stay focused on your niche, provide high-quality content, and build relationships with your audience and potential sponsors. Happy podcasting! 🎧